Keshav Goyal

Professional Profile

Keshav Goyal bridges laboratory research and science communication in the life sciences sector. He holds a Master’s degree in Pharmaceutical and Industrial Biotechnology from Martin Luther University Halle-Wittenberg and a Bachelor of Pharmacy, complemented by research experience in the isolation and characterization of novel bioactive compounds.

As Marketing Manager at geneXplain GmbH, he develops marketing strategies and SEO to drive organic traffic, plans and executes marketing campaigns, manages social media channels and advertisements, supports sales processes, and applies AI tools to optimise results. Earlier, as Marketing Assistant at the company, he created targeted content — LinkedIn posts, webinar announcements, and promotional materials for bioinformatics tools such as TRANSFAC® and Genome Enhancer — conducted market research, ran social media campaigns that grew engagement with the genomics, transcriptomics, and drug-discovery community, and collaborated with cross-functional teams on outreach strategies to expand the company’s global presence.

His scientific foundation comes from research on natural bioactives. During his Master’s thesis at the Helmholtz Centre for Infection Research, he studied the secondary metabolite profile of fungi of the genus Amylostereum, applying fungal cultivation, fermentation, bioactive extraction, and a broad range of analytical techniques. This combination of bench research and commercial communication allows him to translate complex scientific concepts into clear, engaging messaging for academic and industry audiences.

Before moving into the life sciences sector, Keshav worked as Consultant Manager – Claims at Care Health Insurance in India, where he managed claims-processing operations and led teams, driving process improvements and operational efficiency through data analysis, risk management, and strategic planning.